SEO (Search Engine Optimization)

SEO(Search Engine Optimization)은 Google, Bing등과 같은 Search Engine에 검색결과에 상위랭크에 오르게하기위한 최적화 작업을 의미합니다. Naver, Daum를 주로 사용하는 한국과 달리, Google의 상위랭크에 오르는 것에 따라서 비즈니스의 성패가 좌우될 정도의 북미 시장에서는 Website개발에 있어서, 가장 중요한 요소 중의 하나라고 할 수 있습니다.



Google의 Search Engine Optimization Starter Guide에 따르면,

Create unique, accurate page titles

Choose a title that effectively communicates the topic of the page’s content.


  • choosing a title that has no relation to the content on the page
  • using default or vague titles like “Untitled” or “New Page 1”


Make use of the “description” meta tag

A page’s description meta tag gives Google and other search engines a summary of what the page is about


  • writing a description meta tag that has no relation to the content on the page
  • using generic descriptions like “This is a web page” or “Page about baseball cards”
  • filling the description with only keywords
  • copying and pasting the entire content of the document into the description meta tag


Improve the structure of your URLs

Simple-to-understand URLs will convey content information easily


  • using lengthy URLs with unnecessary parameters and session IDs
  • choosing generic page names like “page1.html”
  • using excessive keywords like”baseball-cards-baseball-cards-baseballcards.htm”


Make your site easier to navigate

Create a naturally flowing hierarchy and Use mostly text for navigation


  • creating complex webs of navigation links, e.g. linking every page on your site to every other page
  • going overboard with slicing and dicing your content (so that it takes twenty clicks)
  • having a navigation based entirely on drop-down menus, images, or animations


더 자세한 내용은 여기를 참고하세요. Search Engine Optimization Starter Guide